Marketing Database
The Engine
The underlying foundation for the
Alterian Integrated Marketing Platform is a fit for purpose
marketing data infrastructure Engine, which makes
all of the data, content and real-time feedback available to
marketers for analysis and execution activities. By
eliminating data silos and sharing knowledge across functions, you
will benefit from an holistic, high performance view of the
information required to execute analytically-led marketing.
Engine is at the very heart of the entire Alterian Platform.
Mike Talbot, Alterian's Chief Technology Officer, discusses its
strengths and how it underpins the Platform so effectively:
Benefits
- Increased Productivity - Dramatic reductions
in query and analysis times mean greatly enhanced efficiency,
collaboration, and lower running costs
- Flexibility - The environment accommodates a
wide array of data types and sources and scales to manage extremely
large datasets to match evolving business requirements
- Complete Access to Marketing Data and Content
- Delivers a single view of the data and content to all marketing
applications ensuring consistency and information sharing among
staff and teams