Contact Optimizer

Improve campaign performance by 20% - 40% over business-as-usual.

Contact Optimizer utilizes advanced algorithms to maximize the financial return on campaigns; while satisfying business rules and constraints to determine the best course of action for contacting an individual customer or prospect, across channels and offers, over time. Contact optimization technology is a crucial tool for organizations running a high volume direct marketing operation via complex campaigns that feature a variety of segments, tactics and contact points.

Functionality

Contact Optimizer reduces complexity for maximum performance with a functional design that makes it easy for marketers to leverage their data, rules and scenarios to make the most out of each contact.

Extensive Metadata Model
The Contact Optimizer system performs analysis based on user defined metadata such as segments, products, channels, triggers and treatments.

Set Up and Run Scenarios
Scenarios define a potential direct marketing plan in a single time period and employ all the user's business rules.

Set Up and Run Plans
Plans enable users to evaluate the cumulative impact of a sequence of Scenarios run in succession at defined time intervals by carrying the contact history and results from each scenario into the next to optimize performance across the duration of the Plan.

Export Results
Upon completion of a scenario, Contact Optimizer processes the entire database in accordance with the scenario parameters, and exports for each prospect or customer a required communication plan.

Features

Multiple Optimization Modes
Contact Optimizer has the unique ability to act as both a strategic planning tool by returning scenario and plan specifications, as well as the functionality to drive campaigns with individual level outputs.

Reports
Contact Optimizer provides a series of reports showing the resultant communications volumes, product sales, cost and contribution, as well as project reports documenting assumptions, criteria and rules used for all optimization processes.

Flexibility in managing planning assumptions
Users can easily make changes to all assumptions to compare and contrast scenario results for 'what-if' analysis, as well as adjust propensity scores and criteria weighting to accommodate historical considerations and known priorities.

Accommodates a wide variety of constraints
Contact Optimizer uses highly configurable, 'real world' business requirements covering such areas as mandatory communications, contact history rules, segment rules, ROI rules, channel capacity and budget limits.

Benefits

  • Maximizes the financial contribution of each customer or prospect contact
  • Provides optimization functionality at both the campaign plan and individual levels
  • Link multiple scenarios together for long range planning
  • Scenarios accommodate a wide variety of business constraints
  • Optimization results can be taken as improved contribution per contact or reduced spend for the same contribution
  • Delivers results to defined targets with much greater certainty because they are built bottom up from individual data
  • Contact Optimizer is extremely accessible to marketers with an intuitive user interface, and highly transparent configuration of rules and outputs
Copyright ©2008 Alterian. All rights reserved.