WebJourney (Beta release)
An analytics solution for marketers to enable them to learn more about their website visitors - beyond just what pages they saw and into their intentions
WebJourney is a new kind of web analytics product that focuses on the individual rather than the web site. WebJourney follows a user as they interact with the content and produces a series of meaningful marketing events and actions - in addition it can integrate with Content Management Systems (CMS) to enable reporting and analysis of the contents of dynamic sites.
By providing the ability to see deep into the actions and activity of your website visitors, you can create, refine and improve the communications you deliver to each individual based on that analytical understanding - a step change from the traditionally quantitative-only capability of today’s web analytics products.
WebJourney gives marketers the ability to know more, faster about the effectiveness of their marketing campaigns, identifying the hot spots and providing the opportunity to report on metrics that have been traditionally unobtainable through existing website analytics tools. More precise targeting of more relevant messages ultimately leads to greater customer engagement – the holy grail of marketing effectiveness.
Learn more about WebJourney at:
www.alterian-content-management.com/webjourney