WebJourney Features
Expert Filters
WebJourney's expert filters gather and analyze all of the micro events that occur on your website and help you understand visitor behavior in new ways. It works at the asset level, not the page level, so it can help you understand the number of times the item is actually viewed, rather than just how many times it appeared on the page. This creates a more accurate and meaningful report of the effectiveness of the content.
Beyond Click Data
In addition to behavioral information, WebJourney collects details from the user such as the search terms used and referrer, screen resolution, IP-based location and business or ISP information. This data can be used to better segment users in the future or drive visitors to specific content that is more relevant to them.
Link to Offline Data
WebJourney provides a number of ways to create a permanent link between behavior in a browser and the offline information. Marketers can use this function for targeting online and offline marketing or for reporting on the website using any demographic information available in the marketing database.
Asset-level Tagging and Tracking
WebJourney gives marketers the flexibility to track the level of detail that they need to make informed decisions about their programs. For websites that require very precise asset-level tracking, WebJourney provides the ability to explicitly tag the assets. For a higher-level view of the page while still capturing asset-level detail; the automatic option searches for all images, links and other resources on the page and tracks them automatically.
Mapping Behavior to Profiles
Anonymous, aggregate-level web tracking is effective in certain circumstances; but when you want to bridge the gap between anonymous and validated user-level tracking, WebJourney is able to associate anonymous session data with the known profile once a visitor is validated. Once the sessions are linked, all previous and future information is captured and related to the customer record.
Complex Analysis
For more complex analysis, WebJourney delivers all of the high-level information and additional individual data to the Alterian Engine Platform for further modeling and analysis capabilities. This broad stream of data enables marketers to build propensities for interest in particular pieces of content or specific segments. Additionally, targeting selections can identify which actions can immediately be taken.
“Event Sink”
WebJourney can also act as an "Event Sink" and easily accepts any event from any system that can make a web call. New types of events are easily added to the system and WebJourney has the ability to integrate with many other applications.
You can also download the WebJourney datasheet by clicking here.