Customer centricity: A sophisticated approach to customer-driven marketing

RAPPCo-hosted by top customer engagement experts RAPP Singapore and Alterian, this exclusive, one-off event revolutionised the approach marketers should take.

During the day we discussed how integrating social media, web, email and campaign management & analytics, you can build engaging campaigns based on a clear understanding of customer behaviour.

Event highlights:

  • Changing customer expectations : David Eldridge, Alterian's CEO, discusses how customers are dictating marketing strategy.
  • A practical lesson in smart customer engagement from RAPP Singapore CEO Valli Lakshmanan.
  • Social media : Chris Tew, Alterian's Vice President of Asia-Pacific, explains how engaging in social media can help your campaigns hit the spot.

Presentation Slides

If you would like a copy of the presentations they are now available for you to download, simply complete the form at the bottom of this page and you can download straight away.

  • Changing Customer Expectations by David Eldridge, CEO, Alterian
  • Customer Engagement and Social Media by Chris Tew, Senior Vice President, Asia Pacific, Alterian

 

Download Slides

To download the slides please complete a few details and click on submit.


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