3 Reasons for Smart Retailers to use Multichannel Tactics
As published in DMNews
The most recent postal rate increase isn’t a shock to anyone.
But it should be a wake-up call for retailers who aren’t taking a
well-integrated, multichannel approach to marketing. The glory days
are over. Retailers can no longer simply raise prices to cover
rising costs. Competition is increasingly fiercely and coming from
online players with incredibly low overhead. No consumer shops in a
bubble. Many people flip through catalogs to get ideas, then
compare prices and buy online. To get that purchase you’ve got to
keep prices competitive; be there when the customer comes looking;
reach out in innovative ways; be consistent across all channels to
minimize confusion; and squeeze more from your marketing spend.
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