Alterian - Marketing Automation that Hits the Mark
As published by David Norris, Senior Analyst, Bloor
Research
David Norris, Senior Analyst at Bloor Research published an
article in January about Alterian. The article discusses Alterian’s
partner based business model, core technology, recent acquisitions
and their benefits to both Marketing Services Providers and
Marketers alike. He goes on to write about the Marketing function
being one of the most complex elements of a business. Mr. Norris
concludes the article on a high note about Alterian’s capabilities,
stating “This is a very strong offering that will meet the needs of
the vast majority of marketers, and should be included in any
evaluation.”
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Alterian -
Marketing Automation that Hits the Mark (751KB)