How to make Marketing Integration a Whole Lot Easier
As published in DM News' Essential Guide to Lists, Database
Marketing and Data Services
Want to really frighten someone? Invite the poor soul to a
meeting titled “Marketing Integration Planning”. Many marketers
would probably rather manually cleanse a million database records
than suffer through a project to sync up data, goals and
technologies from multiple teams within the marketing department –
or potentially further a field.
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How to Make
Marketing Integration a Whole Lot Easier (673KB)