How to take Control of Database Marketing - And What Happens
When You Do
As published in MultiChannel Merchant
So you don’t have a Ph.D. in computer science. You can’t write a
100-line string of SQL code or pull off a left outer join in a
relational database. Yes, database marketing is approaching
mind-boggling sophistication. But the tools to get the job done are
actually becoming easier to use. So easy, in fact, that there’s no
reason database marketers everywhere shouldn’t take control of
their own destiny.
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How to Take
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