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How to take Control of Database Marketing - And What Happens When You Do

As published in MultiChannel Merchant

So you don’t have a Ph.D. in computer science. You can’t write a 100-line string of SQL code or pull off a left outer join in a relational database. Yes, database marketing is approaching mind-boggling sophistication. But the tools to get the job done are actually becoming easier to use. So easy, in fact, that there’s no reason database marketers everywhere shouldn’t take control of their own destiny.

 

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How to Take Control of Database Marketing (410KB)

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