Marketing without Analytics: is it really Marketing?
As published in DMNews
You can have the best sales pitch in the world, but if you don't
know who your audience is, or what they are looking for, your
strategy is based on chance. Wrong message, wrong time means the
potential impact of your communication is decreased. Marketing –
smart, cost-effective marketing – is about listening to what a
specific person, or group of people are looking for, responding to
that need or desire, and converting them to a "Yes." Marketing is
communication and communication is, by definition, a two-way
street.
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