The Digital Competitive Advantage: There’s More to Email than
Email
As published in DM News
How does your company approach direct mail? Do you just randomly
send the same package to everyone on your list, without regard for
past behavior or purchase models? Probably not. So why is it that
when it comes to email marketing, so many organizations apply an
entirely different – entirely lax – standard
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The Digital
Competitive Advantage: There’s More to Email Than Email
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