The Next Step: Evolving from Web and Marketing Analytics to
Customer Analytics
As published at CRM Today online
Everyone's talking about analytics. Some are even applying them
with varying levels of success. But if a company really wants to
understand its customers, make a connection and gain a competitive
advantage, analytics needs to be more than just business lingo that
gets tossed around the conference table, or considered a
nice-to-have. Analytics needs to be central to the organization's
philosophy and help align all business and marketing decisions.
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The Next Step:
Evolving from Web and Marketing Analytics to Customer Analytics
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