What do you mean you're too busy?
As published at The Marketing Leaders.com
As the explosion in digital channels, complexity and
personalization fuel the volume of work managed by marketing,
marketers need to adapt and change. Why is this? The time has come
for marketers to embrace accountability. Resistance to change is
inevitable, but the traditional excuses and reasons that marketers
provide for lack of accountability, such as “I’m too busy” need to
be exposed, while supporting them and managing the change process.
We need to examine why increasing the visibility and performance of
the marketing department is becoming a critical business imperative
and objective.
Downloads
What do you
mean you're too busy? (671KB)