As engagement transforms the marketing organization from traditional approaches to a digital customer engagement revolution, many of today's industry leading experts discuss the transformation engagement is taking on their marketing efforts. Beginning with Alterian's Engaging Times Summit, where Stan Rapp challenged many of our assumptions by illustrating how wrongly held beliefs can stand in the way of bringing the new view of Customer Engagement to life, Engaging Times Live will offer relevant, thought-provoking opinions, from leading industry experts as they share their point of views on how they engage consumers through specific disciplines such as analytics, strategy, media, technology and execution.
What did you miss that your competition did not?
View all of the video presentations to see for yourself how Engagement is transforming marketing:
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“I think this was the most interesting conference of its kind that I’ve attended. The thought-provoking discussions and differing opinions provided for an interesting and entertaining couple of days. I’ve said it was ‘typical Alterian’, in that you guys continue to come at things in different ways…we’re looking forward to expanding our partnership.” Epsilon
“Consumer engagement is not a trend or the next big thing, it’s what our goal always should have been, Alterian has recognized this and has placed customer data and insights at the center of it, where it belongs…The panel discussions at the Alterian Engaging Times summit sparked some much needed dialogue on how to succeed in using consumer engagement as the core component of marketing strategy.” Engauge