Alterian's Leadership Podcast Series
Transforming the Marketing Organization
Featuring Marcus Tewksbury, Director of Customer Intelligence, Alterian.
Join us, and our host Marcus Tewksbury, on our bi-weekly podcast series as we explore transformational marketing practices with a distinguished lineup of senior marketers. On an episode, by episode basis we will delve into a pressing area of interest with the guest and then close with specific, actionable ideas you can implement at your own organization.
What you will get:
- Perspective of a fellow, senior marketer
- Reports on what is and is not working
- Specific, actionable ideas
- 20-30 minutes worth of content
- At least one inappropriate comment
iTunes Friendly
Episodes:
Episode 10 - PR in a Social, Digital Age
featuring Dan Greenfield, Producer, PR MKTG CampTM
Episode 9 - Online Lead Generation
featuring Karen Breen Vogel, Vice President B2B, LSFinteractive
Episode 8 - Using Marketing Measurement for Continuous Improvement
featuring Laura Patterson, Co-Founder & President, Vision Edge Marketing
Episode 7 - Marketing Metrics That Work
featuring Peter Platt, Chief Digital Officer, Catalyst Direct
Episode 6 - The Future of B2B Demand Generation Pt. 2
featuring Russell Kern, Founder and President, The Kern Organization
Episode 5 - The Future of B2B Demand Generation Pt. 1
featuring Russell Kern, Founder and President, The Kern Organization
Episode 4 - The Evolving Role of Data
featuring Bernice Grossman, Principal, DMRS Group &
Ruth Stevens, President, eMarketing Strategy
Episode 3 - Customer Centric Strategies
featuring Tim Suther, SVP Multi Channel Marketing, Acxiom
Episode 2 - Digital Self
featuring Janet Rubio, Chief Insight Officer, Engauge
Episode 1 - Organizational Readiness
featuring Michael Harrison, Chief Strategy Officer, RAZOR
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