Transforming the Marketing Organization
Hosted by Marcus Tewksbury
Episode 9 - Online Lead Generation
featuring Karen Breen Vogel, Vice President B2B, LSFinteractive
Over the last two years the nexus of social media and digital interaction has matured to the point where it is now redefining what is successful marketing. Across the board this is reflected in the rising cost of acquisition (CPA) across traditional channels and the growing difficulty in distinguishing one’s self online. This change, however, also creates opportunity. Marketers willing to challenge and change the status quo can dramatically improve their ability to generate demand.
In this episode, Marcus and Karen Breen Vogel, Vice President B2B, LSF Interactive, will look to go beyond traditional online approaches to determine how marketers can optimize their online lead generation.
A little bit about Karen:
Karen is a highly regarded and passionate thought leader on the future impact of the Internet on marketing, sales and customer relationships. As an executive of strategy for LSFinteractive’s
B2B markets, she helps to build relevant solutions and aids clients in leveraging the Internet to achieve results in a complex marketing and sales environment.
Karen has worked with GE Corporate Financial Services, Siemens Energy and Automation, Dow Chemical, Laird Technologies, LSI, Plastic Ingenuity, Caterpillar, and SAGE Healthcare Software. She is seasoned speaker - appearing at Search Engine Strategy events, MarketingProfs, Marketing Sherpa, Ad-Tech, The Conference Board, DMA, and BMA - and the author of several articles and white papers on effectively developing relationships through use of the Internet.