Transforming the Marketing Organization
Hosted by Marcus Tewksbury
Episode 3 - Customer Centric Strategies
featuring Tim Suther, SVP of Multichannel Marketing, Acxiom
At the core, being customer centric is about evaluating, and creating all your marketing activities from the perspective of your customers. The focus is not generating impressions, but rather optimizing spend to activate and convert your best customers. Given the economic realities of needing to do more with less, and the dwindling effectiveness of traditional approaches, a customer centric strategy represents the best chance of success.
In this episode, Marcus discusses with his guest Tim Suther, SVP of Multichannel Marketing at Acxiom, the harsh realities, approaches and solutions that are a must for any organization’s customer centric strategy.
A little bit about Acxiom:
A global leader in interactive marketing services, Acxiom helps clients connect with their customers through deep consumer insight that enables effective and profitable marketing initiatives and business decisions. Their consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Thery help many of the world’s top companies build customer loyalty by better understanding what customers like, what they want and how to communicate most effectively with them. Visit Acxiom's website here .