Transforming the Marketing Organization
Hosted by Marcus Tewksbury
Episode 6 - The Future of B2B Demand Generation Part 2
featuring Russell Kern, Founder and President, The Kern Organization
During the second part of this series we will take a more detailed look at the relationship and handoffs between sales and marketing and how it impacts demand generation. We will evaluate various metrics that can be used to evaluate each team’s performance and really hammer in on the idea of accountability and correlation to revenue. At the end of the day, that’s what it’s all about - revenue generation.
A little bit about Russell Kern:
Russell Kern is the founder and president of The Kern Organization, a leading West Coast direct marketing agency specializing in creating innovative, high-performance customer acquisition and demand generation campaigns. Backed by a team of nearly 100 seasoned professionals, his company consults, creates, deploys and manages turnkey campaigns for leading marketers such as Avaya, Cisco, Clearwire, DICE, DIRECTV, HP, Sprint/Nextel, SAP, VeriSign and Zurich Insurance. With more than 25 years of B2B and B2C direct marketing experience, Russell is recognized as one of the industry’s top strategist, authors and educators. He is a frequent speaker for the DMA, a contributor of articles and columns to a variety of industry publications and author of S.U.R.E.-Fire Direct Response Marketing: Generating Business-to-Business Sales Leads for Bottom-line Success, published by McGraw Hill. Learn more about The Kern Organization here: www.thekernorg.com