Transforming the Marketing Organization
Hosted by Marcus Tewksbury
Episode 7 - Marketing Metrics that Work
featuring Peter Platt, Chief Digital Officer, Catalyst Direct
A popular misconception about marketers is that we are either incapable, or unwilling to quantify our contributions. In reality, nothing could be further from the truth. As marketer we’ve spent years developing ways to measure response and communicate results. There within lies our problem. Instead of educating we should be adapting our metrics to the language of the c-suite.
In this episode, Marcus and Peter Platt, Chief Digital Officer of Catalyst Direct, will look to uncover some common misconceptions surrounding the metrics of digital marketing, in terms of clicks and impressions, and look to turn that into addressable, identifiable customer insights that link to revenue.
A little bit about Catalyst Direct:
Catalyst Direct is a full-service direct/digital marketing agency specializing in knowledge-based solutions designed to acquire, retain and maximize customer relationships for its clients. Founded in 1990, the company employs close to 100 professionals and is headquartered in Rochester, NY. The company’s client roster includes Bausch & Lomb, Eastman Kodak Company, GE Money, The Goodyear Tire & Rubber Company, M&T Bank, Valvoline Instant Oil Change, Carestream Health Inc. and Rochester Institute of Technology, among others. Learn more about Catalyst Direct here .