Transforming the Marketing Organization
Hosted by Marcus Tewksbury
Episode 1 - Organizational Readiness
featuring Michael Harrison, Chief Strategy Officer, RAZOR
Over the last couple of years the pains of the marketing organization have been
oft cited and loudly lamented. And without rehashing all the causes that have brought us to this state, nearly everyone is in agreement that something needs to change. The problem is most don’t know where to start, or what they need to do.
In this episode, Marcus along with his guest Michael Harrison, Chief Strategy Officer at RAZOR, will seek to identify the stress points in traditional organizations that make them prone to failure, and then layout a concrete vision of what needs to change for them to be successful.
A little bit about RAZOR:
RAZOR was founded in 2003 as a client resource and partner that is accountable for growing the clients' bottom line. CEOs and CMOs depend on RAZOR to spend their marketing dollars in ways that will drive the greatest return and customer profitability. Measurability is at the core and the Client Engagement Process and RAZOR Roadmap to ROI consistently deliver strong bottom-line results for their clients. Find out more at www.razordriven.com .