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Plug the Leaks! 4 Steps to Improve Your Channel ROI
Changes in technology and shift of control to customers are further exacerbating things. The resulting rise in cost of lead generation coupled with accelerating lead decay is putting a lot of pressure on margins.
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Engaging Times an Introduction
Engagement. It’s all the rage with business publications and much talked, blogged, and tweeted about in likely channels you listen to. Do not be fooled, however, into thinking this is just the latest catch phrase for marketers
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Customer Engagement Revolution
90% of marketers are making false assumptions. It’s these false assumptions that are what is standing in the way of bringing the new view of Customer Engagement to life.
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Engaging Customers on Your Site
LendingTree has always been about empowering consumers and has been able to help with big decisions .This presentation will illustrate how LendingTree took a customer-centric approach to rebuild its brand – online and off.
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From Service to Engagement
Gene Ferruzza of Communifx investigates building an engagement strategy that enhances and stimulates consumer engagement as the most cost effective growth strategy. Ultimately, it's about the cost of acquired value.
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Assembling Appropriate Data
Tim Claytor, Omnicom Media Group, explains how a global media agency leverages and optimizes data to deliver superior communication placement in a digital world.
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Customer Loyalty Worth
To retain the right to this value, or customer's loyalty, you must then work to offer dazzling customer service and quality offerings. Murli presents case studies that cover Net Promoter Score (NPS) and analytically driven investment strategies.