Engaging in Social Media
The rise of social media, and the resulting need to engage both customers and influencers online, highlights that this is the time for a new integrated marketing, converging on interactivity and engagement.
Watch as these industry experts define how engaging in social media can affect how you engage consumers.
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Social Media's Impact
Social Media can seem overwhelming. It's agreed that it's imperative that brands participate, but where does one begin? The presentation provides an overview of Social Media and its impact on organizations today.
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Leveraging Engagement
This is an emerging space for business to consumer applications; so the rules are being written as we speak. Some in corporate America are discovering the hard way, others are leading the way, what have we learned so far and how can we apply it.
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What Your Customers Are Saying
This workshop was be an exploration of listening & measuring online conversations. Each table discussed reports created in SM2 around a specific brand.