Executing Multi-Channel Engagement

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As consumers decide to opt-out of invasive marketing, the volume of the traditional mass brand marketing, which is not designed to engage the individual, is decreasing.  Creating conversations on multiple channels is essential to create a 360 degree  view of your consumer.

 

Watch as these industry experts define how a marketing organization must execute a multi-channel approach in order to leverage the 360 degree  view of their customer and create conversation with the individual. 


  • How to Build a Roadmap

    Learn how leading customer engagement agencies are leveraging technology and data to build customer engagement infrastructures that enable engaging multi-channel execution.

  • Multi Media Strategies that Drive Engagement

    Michael Harrison and Rob Weisberg discuss their experience of using all available channels to develop a deeper understanding of their core base

  • How to Leverage a 360 Customer

    Assembling data to analyze and optimize engagement means moving beyond a direct mail paradigm. What are leading services provides doing to assemble the appropriate data to enable multi channel engagement

  • The Emergence of the CEA

    Dave Frankland explains how Forrester views the emerging landscape, and address the opportunities and challenges that arise for marketers due to the emergence of the Customer Engagement Agency.

  • Achieving Customer Engagement

    Marketing, as we know it, is dead. The channels still exist but it's game over for uncoordinated blast strategy - it's time to get smart. This presentation will discuss the evolving world for the marketer.

  • Building an Engaging Marketing

    In this session we will cover how Alterian devised an approach for managing the organizational impact, and then implemented it via three incremental, value generating phases

  • Best of Breed: Services

    Consolidation or service provider expansion, which is the best approach for your customer engagement strategies.

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