January Webinar: Alterian's 2008 Annual Survey Results:
In Review - The Marketer's Day
Alterian’s 6th Annual Survey Results Webinar offered insights
into how technology should be empowering Marketers to help them
have a productive day, including:
- How many different marketing applications are utilized for a
campaign and which ones are used the most frequently?
- What is the hardest or most difficult part of running a
campaign?
- How central is the website in the overall marketing mix?
- How much are marketers spending on online and offline direct
marketing?
With the Marketer's Day becoming more and more complicated as
channels are proliferating, creating and managing multi-channel
campaigns has never been more challenging. Alterian believes it is
imperative that the right technology is used throughout the
Marketer’s Day to empower the marketer with better insights of the
customer, making it easier to engage and to demonstrate
results.
Alterian's Sixth Annual Survey Results
Recording
Alterian's
Sixth Annual Survey Results Presentation
Alterian's
Sixth Annual Survey Results Review in Full