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Change creates opportunities , and technology speeds change . While Finance is driven by spreadsheets, Marketing is now driven by emerging technologies. Creativity and building an emotional brand connection are still the hallmarks of success, but a lack of technology mastery will hamstring your message.
In this webinar, Marcus Tewksbury , VP, Strategy and Consulting at Experian and Scott Brinker , CTO at ion interactive map out the marketing technology landscape and describe 10 scenarios where having a CMTO could make all the difference to your marketing.
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What You Will Learn:
- An overview of the marketing technology landscape
- How to build a business case for the CMTO
- How to create a sample job description for this role CMTO
- A reference guide to all the terms, acronyms, and listing of vendors
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About the speakers:
Marcus Tewksbury - VP of Strategy and Consulting at Experian Marketing Services
Marcus focuses on strategic accounts for Experian Marketing Services, a powerful new agency model focused on driving relevant messaging based on sound customer intelligence, where he partners with marketing executives on how to best harness their customer relationships to develop "big ideas" that open new markets and expands revenue opportunities with existing ones. Over his career he has successfully launched dozens of products that have generated millions in revenue and been adopted by brands like Alterian, Baxter, Coach, Hallmark, Hot Topic, Kaloo, KAO, Microsoft, Tower Records, ULTA, Walgreens, and Wal-Mart.
Scott Brinker - CTO at ion interactive
Scott Brinker is the CTO of ion interactive and the author of the Chief Marketing Technologist blog. He has developed software used by marketers at DHL, General Mills, Intuit, and other leading brands. He has written about the innovative intersection of marketing and technology for AdAge and Information Week.