Competing on Analytics
Presented by Thomas Davenport, leading business-strategy
analyst
Thomas Davenport, leading business-strategy analyst and
world-renowned thought-leader presented how competing on analytics
is becoming the new science of winning and how fact-based decisions
and analytics drives marketing.
Companies have long used business intelligence or analytics for
specific applications, but these initiatives were too narrow to
affect performance. Now, leading firms are beginning to base their
marketing strategy on sophisticated analysis of business data.
Thomas Davenport described his recent research on firms that
compete on the basis of their analytical prowess and provided
guidelines for adopting similar approaches.
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Competing on
Analytics Web - Presentation (786KB)