Creating a Performance-Driven Marketing Organization
Presented by Laura Patterson, President, VisionEdge
Marketing
Marketing continues to be under increasing pressure to
demonstrate its accountability in helping achieve business goals
and the payoff it provides for the money companies invest in
it. With the current economic conditions demonstrating our
strategic and financial value is even more important. To show
our impact and value to the business, Marketing needs to become
performance-driven organization committed to moving the needle for
key business outcomes.
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