Customer Analytics for Online Marketing
Presented by Debbie Megee and Rus Rempala, Senior
Consultants with David Shepard Associates
In a multi-channel world two basic tenets of modern direct
marketing – tracking and measuring – are rendered increasingly
complex. Even leading direct marketers are struggling to cope, let
alone master the situation. More than ever, marketers need an
analytics solution with the power and flexibility to uncover
customer preferences and trends.
This webinar focused on the analytic approaches for online
marketing and how to fine tune your offer on your website. The
testing you do on your website will help you quickly refine your
offers through your other channels.
This webinar discussed:
- Upgrade from hit and miss A/B tests to a multi-variable testing
program that reliably improves your response rates, sales and
profits
- Become a smart user of multi-variable testing – making the
right choices and avoiding major pitfalls
- Quantify and evaluate the results of your online testing
efforts
Downloads
Customer
Analytics for online Marketing Presentation