Presented by David Daniels, Vice President, JupiterResearch
This web presentation discussed how email marketing is continually evolving as a marketing media, along with consumer attitudes and behaviors. Attendees learned the profound connection between email relevancy and buying decisions. Discussion points included:
- the trends in consumer attitudes and behavior towards email marketing
- the adoption of targeting tactics to improve message relevancy
- the demographics of those consumers who are highly engaged with email marketing
- benchmark data on the actions marketers are taking to optimize their campaigns
- examples of the practical application of dynamic content, segmentation, targeting and data analysis
Click here to watch the webinar now, or download the presentation (registration/login required)