Presented by Robert Hale, Vice President of Business Development at Alterian
The email marketing landscape is littered with hot topics such as spam and deliverability. After careful examination it is clear that these trends are rooted in two of marketing’s most critical success factors – integration and relevance. This seminar discussed the enabling components for integrating email into the marketing mix, as well as a reviewed of how various online and offline marketing channels should integrate with one another. The presentation also discussed relevance, its impact on competitive advantage, a framework for extending beyond simple email with dynamic content, personalization, and integrated online marketing as well as recommendations for jump starting an integrated marketing program.
Watch the webinar and learn:
- How your email ranks against the industry average
- The techniques your compeitition uses for more effective email
- Get customized recommendations based on your answers
Click here to watch the webinar now, or download the presentation (registration/login required)