Enterprise Marketing Platforms – The Future of Integrated
Marketing
Presented by Suresh Vittal, Senior Analyst, Forrester
Research
As the idea of a comprehensive marketing platform continues to
gain traction, Suresh addressed the current state of this
landscape, its future evolution and what marketer’s views are on
this technology and multichannel marketing. Now more than
ever, marketing needs a more comprehensive and integrated platform
in order to execute multichannel marketing effectively.
Marketers view technology as mission critical.
Downloads
Enterprise
Marketing Platforms - The Future of Integrated Marketing -
Forrester Presentation (2MB)
Enterprise Marketing Platforms - The Future of Integrated Marketing
- Forrester Recording