Guidelines for Successful International Direct Marketing
Presented by Luke McKeever, Executive Vice President, Corporate
Development, Alterian
We are living in a global economy. Business as usual now entails
what can only be described as a supply chain of products,
information, employees, vendors, channels, and agencies spanning
the globe. As companies both large and small evolve to operate in
an international environment, so must their marketing efforts and
by extension their direct marketing strategies. To be sure,
technology has become a tremendous facilitator to integrated
marketing across borders, but by no means does technology adoption
alone guarantee success.
To effectively deploy direct marketing programs on an
international stage each element of data, legislation and
compliance, culture and language, media and distribution, and
processes must be orchestrated alongside technology solutions to
ensure that messages are consistent, culturally sensitive and
effective. This web seminar discussed the ecosystem of the
international direct marketing supply chain and each of the five
elements with a focus on what is possible today - the pitfalls and
enablers - and what technology advances are on the way to move the
discipline forward.
Downloads
Guidelines for
Successful International Direct Marketing - Presentation
(2MB)
Guidelines for
Successful International Direct Marketing - eBook (537KB)