Presented by:
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|
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| Russ Taufa | Donnell Wright |
Account Manager
& Market Research | Senior Director
Global Research & Insights
& Sales Support |
When it comes to engaging with your customers, do you have the right formula to reach them through their
CHANNEL of preference, with the
CONTENT they want and at their
CONVENIENCE ? How engaged is your brand?
This year, Alterian surveyed nearly 1,500 marketing professionals to see just where brands stand when it comes to
expenditure, social media, level of personalization, and whether brands are ready for growth or at risk.
In this presentation Donnell Wright and Russ Taufa, of Alterian's research consulting group, examine survey findings and provide insight into how brand engagement is shifting as well as discuss new marketing opportunities for 2011.
What you will learn:
- How are marketing budgets shifting in 2011
- What are marketers doing to increase their campaign effectiveness
- Where are senior marketers focusing their budget
- How are marketers tying analytics and ROI
Click Here to watch the recording and download the presentation slides (registration required)