Presented by:
 |
 |
| Dave Duszynski | Steve Rentz |
Director, Sales Support
& Client Relations | Senior Director,
Database Development
& Sales Support |
Brands are striving to extend their personal and emotional connection with consumers through the use of social channels and “new media”. With an ever increasing array of data available to you as a marketer, having clear strategies around “what defines a customer” becomes critical to the success of your acquisition, retention and enhancement efforts.
To drive true multichannel analytics and effective online / offline customer engagement, it’s ultimately all about how you choose to resolve the various grains of consumer data – i.e., the one-to-many / many-to-one relationships of individuals and households across all potential contact points (e.g., physical addresses, email addresses, phone numbers, user IDs, cookies, IP addresses, etc.).
In this session Dave Duszynski and Steve Rentz of Experian provide a valuable framework for thinking about the various dimensions of your customer data and introducing new media data and channel sources to your existing marketing information.
Click here to watch the recording and download the presentation (registration required)