Alterian's February 2010 Webinar:
Pres
ented by Josh Herman, Innovation Leader Multichannel Marketing Services, Acxiom
Hope is not a strategy. Learn how marketers are transforming their programs and driving ROI by identifying their best customers and syndicating that information across channels: from email to social and mobile, even direct mail. While most firms over invest in low value relationships, others are identifying those who focus on identifying “who” spends more, purchases more frequently or simply costs less to service, and are utilizing that insight to differentiate their investment and messaging options delivered to the marketplace.
This presentation will leave you with the following key take-aways:
Identify customer value Invest proportionally Find/recognize & engage accordingly Measure acquired value
Click here to watch the webinar now, or download the presentation (registration/login required)