Presented by:
Mike Kimmons, VP Strategy Consulting, Marketing Analytics, Experian and Sara Swenson, Manager of Analytics, Marketing Analytics, Experian
As the traditional marketing paradigm is shifting, a consumer-centric view of the business becomes a common place. The customer – not a company – dictates the ways how he/she prefers to be spoken to. Marketing communications must become increasingly personalized and relevant. Highly customized in-depth analytical data discovery projects are vital and offer companies effective tools with insights to stay ahead of the competition and drive their business forward.
Join this webinar and learn how Experian’s Marketing Analytics team, building on their rich data assets and unparalleled expertise, develop robust and efficient custom data-driven strategies to benefit our clients.
What you will learn:
- Types of business problems that can be solved using custom analytics
- How traditional analytical approaches apply to new and emerging channels
- The importance of refreshing outdated targeting strategies
- How to use data driven predictive insight about customer behavior and channel preference to increase customer revenue and loyalty
Click here to download the presentation (registration required)