Marketing Operations Management for Marketing Services
Providers
Presented by John Georghiou, Head of UK Service Delivery,
Alterian
Marketing Services Providers are under increasing pressure to
support the accelerating velocity and complexity of today’s
marketing programs. As marketers demand increasing campaign volume
across more segments and channels, managing the resources, content
and processes that drive marketing is becoming a critical
competency for MSPs and a significant competitive
differentiator.
Presented by John Georghiou, Head of UK Service Delivery,
Alterian, this presentation defined:
- a definition of Marketing Operations for MSPs
- the benefits that Marketing Operations Management offers to
MSPs and their clients
- a practical approach to Marketing Operations including a
template driven process framework.
The password to the linked downloadable presentation is
Integration.
Downloads
Marketing
Operations Management for Marketing Services Providers -
Presentation (984KB)
Marketing Operations Management for MSPs - Recording