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The Master Plan for Building and Outsourcing a Central Marketing Database

Presented by Arthur Middleton Hughes, Vice President / Solution Architect, KnowledgeBase Marketing

In this webinar, database marketing and email marketing expert Arthur Middleton Hughes presented the case for building and outsourcing your marketing database.  He has been responsible for designing and maintaining marketing databases for major companies for more than twenty years in a variety of industries.

 

Downloads

The Master Plan for Building and Outsourcing a Central Marketing Database - Presentation(8MB)

The Master Plan for Building and Outsourcing a Central Marketing Database - Recording

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