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Best Practices to Maximize Your Social Media Monitoring Efforts
Marketers are coming to realize that there are many benefits to gaining valuable insights from online conversations. In this webinar, Connie Bensen will explore best practices for social media monitoring & reporting
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Building on Social Intelligence: What the Super Bowl taught us about the need for an Integrated Strategy
The marketing world has awoken to the potential, and reality, of the social media world. Across the board, CMO’s have begun shifting their budgets away from traditional media to digital and social channels.
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How to Grow your own Social Media Ecosystem
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How to Implement a Social Media Marketing Strategy
Your emails are falling on deaf ears; the quality and ROI of your PPC campaigns are declining; and your prospects and customers are spending more and more time online, but not necessarily on your site. Learn how to avoid these pitfalls with our webinar.
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How To Turn Online Conversations Into Actionable Business Insight
Zach Hofer-Shall, Analyst at Forrester Research Inc., will discuss Social Intelligence - the concept of using insights found in online discussion to activate and recalibrate your business strategies.
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Social SEO
Learn how to amplify reach and efficiency of digital marketing efforts by incorporating social media and SEO strategies.
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Marketing Strategies that Captivate Today's Social Media Audiences
Watch this webinar to learn the winning strategies that smart brands use to engage with consumers across multiple social media channels and find out how you can apply these strategies to your business.
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Mission Possible: Leveraging Social for Competitive Insight
Check out our December webinar and learn how social media informs competitive intelligence in terms of brand sentiment, product strenghts and weaknesses, customer segments, and effectiveness of marketing campaigns.
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The Future of Social Intelligence: How "Moneyball" can show us the path
Alterian's Scott Briggs presents how a few smart brands are applying social data differently (like the A’s in the 90s), allowing them to leap frog over the competition.
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Social Media Nightmares Keeping You Up at Night? Banish that Digital Boogeyman!
Colin Bradshaw, Managing Director at RAPP, investigates what happens if social media turns nasty, and how to address the key challenges marketers face when trying to tame it.
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Social Media Strategies to Improve Lead Generation
This presentation will help you increase leads for your sales team by listening to the social web, identifying brand champions, and employing social savvy when you engage with potential customers.
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Social Media & Compliance in Health Care Marketing
Join Alterian and learn how two leading social media practitioners - Rosetta and Johnson & Johnson Vision Care, Inc. - balance the opportunities and challenges represented by social media marketing in the highly regulated Health Care marketing environment
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Understanding Social Media Conversations to Power Marketing Communications
Marketing communications are losing effectiveness and even more troubling is that marketers are excluded from conversations that directly impact their brand, product sales, and the bottom line. This webinar explains how listening can help
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What you Write Matters: Social Media Customer Service that Supports your Customer and Champions your Brand
This webinar takes you beyond Customer Service 101 by providing practical tips, pitfalls to avoid, tactics and an overall approach that can help you do more than resolve individual issues.