• Social Media Monitoring
• Best Practices to Maximize Your Social Media Monitoring Efforts
• Building on Social Intelligence
• How to Grow your own Social Media Ecosystem
• How to Implement a Social Media Marketing Strategy
• How To Turn Online Conversations
• Social SEO
• Marketing Strategies for Today's Social Media Audiences
• Social Media and Competitive Intelligence
• The Future of Social Intelligence
• Social Media Nightmares
• Social Media Lead Gen
• Social Media & Compliance in Health Care Marketing
• Understanding Social Media Conversations to Power Communications
• What You Write Matters: Social Media Customer Service
• Email Marketing
• Web Content Management
• Campaign Management
• Integrated Marketing Platform

Presented by:

Zach Hofer-Shall,
Analyst at Forrester Research Inc.

Today’s savvy businesses know the growing value of social media. They generate Facebook pages, run Twitter campaigns, upload YouTube videos, and more. But even though most firms create interactive channels, that doesn’t mean that they effectively listen and learn from the data these channels generate.

Most firms today only passively monitor social media, simply tracking for brand mentions. Few evolve their listening strategies to use online discussion to better understand their customers, enhance their brand experience, and inform their marketing and business tactics.

Zach Hofer-Shall, Analyst at Forrester Research Inc., discusses Social Intelligence - the concept of using insights found in online discussion to activate and recalibrate your business strategies. Zach covers the many ways Social Intelligence can improve your brand performance and discuss the steps required to turn social media into actionable business insight.

Click here to watch the webinar now, or download the presentation (registration/login required)