• Social Media Monitoring
• Best Practices to Maximize Your Social Media Monitoring Efforts
• Building on Social Intelligence
• How to Grow your own Social Media Ecosystem
• How to Implement a Social Media Marketing Strategy
• How To Turn Online Conversations
• Social SEO
• Marketing Strategies for Today's Social Media Audiences
• Social Media and Competitive Intelligence
• The Future of Social Intelligence
• Social Media Nightmares
• Social Media Lead Gen
• Social Media & Compliance in Health Care Marketing
• Understanding Social Media Conversations to Power Communications
• What You Write Matters: Social Media Customer Service
• Email Marketing
• Web Content Management
• Campaign Management
• Integrated Marketing Platform

Presented by Colin Bradshaw, Managing Director, RAPP

With social media being the fastest growing usage of the internet, marketers know that customer engagement is increasingly, inextricably linked to getting the right social media strategy in place. But don’t be one of the fools that rush in. Whilst the right approach can result in superb ROI and brand building, the wrong approach can, at best, leave businesses open to criticism.  At worst, it can alienate the very audience they are seeking to attract.

Colin Bradshaw, Managing Director at RAPP, investigates what happens if social media turns nasty, and how to address the key challenges marketers face when trying to tame it.  Colin will show how marketers can make social media work for them as part of a 3D customer communications strategy.

Click here to watch the webinar now, or download the presentation (registration/login required)