Social Media & Compliance in Health Care Marketing

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Join Alterian, the leader in customer engagement solutions, for a webinar on the trends shaping social media in health care, and suggestions on how to navigate those waters. Presented in conjunction with Rosetta, a leading interactive marketing agency, and Johnson & Johnson Vision Care, Inc. (manufacturer of ACUVUE® Brand Contact Lenses), this webinar will provide a view of best practices in social media for health care and how compliance and governance are developing in response.

What you’ll learn:

  • Top challenges and opportunities facing social media in health
  • Best practices
  • Examples of different approaches
  • Perspectives from a leading industry practitioner


View the webinar and download the presentation here (requires registration or an existing account)



About the speakers:

Picture of Jason Whitney, RosettaJason Whitney - Partner, Rosetta.
A founding team member of Rosetta, Jason has extensive experience in the health care and financial services industries and currently co-leads Rosetta’s relationships with J&J and Covidien. Projects Jason has been involved in have won a Silver Award from the MM&M Awards in Best Use of Digital Marketing to consumers, a finalist spot in MM&M’s category for Best Total Integration for Large Companies, and numerous internal client awards. He has been cited in both Med Ad News and AdAge on health care social media topics.

Picture of Elizabeth Kreul-Starr, Johnson & Johnson Vision Care, Inc.Elizabeth Kreul-Starr - Product Director, Digital Marketing, Johnson & Johnson Vision Care, Inc.
Elizabeth manages digital marketing for ACUVUE® Brand Contact Lenses in the U.S. Through partnerships with agency partners and internal regulatory groups, her team has successfully executed multiple social media platforms in the health care space. Under Elizabeth’s leadership, the ACUVUE® Brand engages over 61,000 Facebook users, capitalizes on word-of-mouth marketing and stimulates teen conversation on a branded YouTube channel. In 2011, Elizabeth will drive continued innovation for the ACUVUE®

Picture of Scott Briggs, AlterianScott Briggs – Strategic Solutions Consultant, Alterian.
As part of Alterian’s Strategic Solutions team, Scott works closely Alterian’s partners and customers to provide both strategic and tactical expertise as it relates to the use of Alterian technology. Scott’s areas of expertise include predictive analytics, multichannel campaign management, email marketing, online marketing, and social media marketing. He has had experience in the following vertical markets: health care, finance, retail, travel and leisure, automotive and nonprofits. Prior to joining Alterian, Scott managed the professional services practice for DoubleClick, Inc. (formerly now part of Google).