Featuring Suresh Vittal, Principal Analyst, Forrester Research
Marketers must recognize that consumers trust their peers more than traditional channels and actively avoid marketing communications. As a result, marketing communications are losing effectiveness and even more troubling is that marketers are excluded from conversations that directly impact their brand, product sales, and the bottom line.
In this webinar, Forrester analyst Suresh Vittal introduced social media monitoring or listening platforms. He discussed:
- What is listening and how is the landscape evolving?
- What are the common applications of social media monitoring?
- What are the metrics that matter and how should marketers think about them?
- How does listening support campaign planning and execution?
Click here to watch the webinar now, or download the presentation (registration/login required)