The Integrated Marketing Solution
Presented by Forrester Research and Alterian
This live Think Tank Event focused on the theme of Integrated
Marketing, featuring keynote speaker Shar VanBoskirk, Senior
Analyst on Forrester Research’s Marketing Strategy and Technology
research team. Marketers empirically understand the need to
communicate with their customers across multiple integrated
channels. And yet the phrase “integrated marketing” is so widely
used it is no longer clear what integrated marketing is or how to
do it well.
Ms. VanBoskirk’s presentation will provide a practical
definition of integrated marketing, describe new economic forces
that make integrated marketing more imperative than ever, and
discuss how marketing services providers can successfully enable
their customers’ integrated marketing strategies. The event agenda
also features Bob Hale, VP of Business Development at Alterian, who
will present on email’s future role in integrated marketing,
followed by a networking reception.
Downloads
The Integrated
Marketing Solution, presented by Shar VanBoskirk, Forrester
Research (2MB)
Critical Areas
for MultiChannel Success, presented by Robert Hale, Alterian
(371KB)