The Keys to Email Marketing Success
Presented by Robert Hale, Vice President of Business
Development at Alterian
The email marketing landscape is littered with hot topics such
as spam and deliverability. After careful examination it is clear
that these trends are rooted in two of marketing’s most critical
success factors – integration and relevance. This seminar discussed
the enabling components for integrating email into the marketing
mix, as well as a reviewed of how various online and offline
marketing channels should integrate with one another. The
presentation also discussed relevance, its impact on competitive
advantage, a framework for extending beyond simple email with
dynamic content, personalization, and integrated online marketing
as well as recommendations for jump starting an integrated
marketing program.
To take the online email landscape quiz click here and
learn:
- How your email ranks against the industry average
- The techniques your compeitition uses for more effective
email
- Get customized recommendations based on your answers
Downloads
The Keys to
Email Marketing Success - Presentation (559KB)