The Road to Relevance: The Evolution of Email Marketing
Presented by David Daniels, Vice President,
JupiterResearch
This web presentation discussed how email marketing is
continually evolving as a marketing media, along with consumer
attitudes and behaviors. Attendees learned the profound connection
between email relevancy and buying decisions. Discussion pointed
included:
- the trends in consumer attitudes and behavior towards email
marketing
- the adoption of targeting tactics to improve message
relevancy
- the demographics of those consumers who are highly engaged with
email marketing
- benchmark data on the actions marketers are taking to optimize
their campaigns
- examples of the practical application of dynamic content,
segmentation, targeting and data analysis
Downloads
The Road to
Relevance: The Evolution of Email Marketing - Presentation
(298KB)
The Road to Relevance: The Evolution of Email Marketing -
Recording