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Content Targeting: Moving Beyond Tracking Visitors to Engaging Customers
This webinar focuses on content targeting and understanding how to move beyond merely tracking visitors to engaging customers.
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Gilbane Webinar - Content, Context, and Conversation: The Three Kings of Consumer Engagement
Mary Laplante, VP and Senior Analyst, and Scott Liewehr, Senior Consultant and Lead Analyst, of Gilbane Group will lead a lively discussion into the content strategies behind effective engagement hubs and provide guidance on getting started.
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Customer Analytics for Online Marketing
This webinar focused on the analytic approaches for online marketing and how to fine tune your offer on your website. The testing you do on your website will help you quickly refine your offers through your other channels.
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Metrics vs Behavioral Analytics and Why You Need to Know the Difference
An overview of the web analytics ecosystem and uncover how web behavior analytics can free you from the status quo of just counting page views.
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Mobile - Death Valley, or a bridge to Web success?
This webinar focuses on understanding how to optimize your website and incorporating mobile marketing efforts.
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Persuasive Content – Using Your Website to Grow Your Customer Experience
The well documented proliferation of web content, fueled by increased access to social software and content management tools, tell us that people want to be published, to share their thoughts and participate in on-line communities