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Content Targeting: Moving Beyond Tracking Visitors to Engaging Customers
View the webinar and download the presentation here (requires registration or an existing account)
In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away.
Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business.
What You Will Learn:
- How to use web analytics to go beyond tracking visitors and understand their intention
- How to combine usage profiles with content profiles for more effective targeting
- How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting
About the speakers:
John Lovett - Senior Partner, Web Analytics Demystified
John Lovett is widely recognized as a web analytics industry luminary who has impacted the analytics community through his research and thought leadership. As a veteran industry analyst, Mr. Lovett is often called upon to present at events and frequently quoted in mainstream media because of his deep knowledge of web analytics issues and intimate familiarity with measurement technologies. Lovett currently sits on the Board of Directors for the Web Analytics Association (WAA) and is a Certified Web Analyst.
Jose Santa Ana – Product Marketing Director, Alterian.
Jose Santa Ana is Product Marketing Director at Alterian, with focus on Web Content Management and Analytics and how these solutions enable increased engagement with customers. Jose has over 20 years experience in online marketing, analytics, and enterprise software – with international marketing roles at Omniture (now Adobe), IBM, 3Com, Amdocs, and Hyperion Solutions (now Oracle), as well as industry analyst roles at both IDC and Gartner.