Presented by Debbie Megee and Rus Rempala, Senior Consultants with David Shepard Associates
In a multi-channel world two basic tenets of modern direct marketing – tracking and measuring – are rendered increasingly complex. Even leading direct marketers are struggling to cope, let alone master the situation. More than ever, marketers need an analytics solution with the power and flexibility to uncover customer preferences and trends.
This webinar focused on the analytic approaches for online marketing and how to fine tune your offer on your website. The testing you do on your website will help you quickly refine your offers through your other channels.
This webinar discussed:
- Upgrade from hit and miss A/B tests to a multi-variable testing program that reliably improves your response rates, sales and profits
- Become a smart user of multi-variable testing – making the right choices and avoiding major pitfalls
- Quantify and evaluate the results of your online testing efforts
Click here to download the presentation (registration/login required)