Gilbane Webinar - Content, Context, and Conversation: The Three Kings of Consumer Engagement
Presented by:
Mary Laplante, Vice President and Senior Analyst, and
Scott Liewehr, Senior Consultant and Lead Analyst, of Gilbane Group
Consumers are grabbing control of online relationships – and they’re not letting go. Consumer empowerment is changing everything about digital marketing. The good news is that social media, personalization, dynamic content delivery, social content management, and a host of other tools and practices are coming together in engagement hubs that give marketers what they need to deliver value in every customer interaction.
Mary Laplante, Vice President and Senior Analyst, and Scott Liewehr, Senior Consultant and Lead Analyst, of Gilbane Group will lead a lively discussion that will deliver new insight into the content strategies behind effective engagement hubs and provide guidance on getting started.
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